Disaster Recovery

ATADATA Introduces ATAconnect Partner Program to Accelerate the Journey to the Cloud

ATADATA today introduced ATAconnect, a partner program designed to help cloud specialists and service delivery partners accelerate their customers' journey to the cloud. The ATAconnect Partner Program provides all of the ATAsphere modules, technology and enablement necessary to engage clients early and drive them all the way through cloud adoption. The result is a reduction in costs and manual labor, increased productivity, and higher revenue all buoyed by a single vendor relationship that turns ATAconnect partners into trusted advisors and technology partners, and fosters lasting relationships resting on ATADATA's proven, industry-validated technology.

The ATAconnect program makes it easy for participants to accelerate their migration projects and increase margins by leveraging ATAsphere's architecture for borderless, automated mapping, management, and migration of enterprise workloads across any combination of physical, virtual, private clouds and public clouds. They can also tap into ATAsphere's flexible disaster recovery module, ATAguard, to protect and recover data, and ensure IT infrastructure is available when it is needed. As an approved solutions provider and primary onboarding technology partner for all of the major cloud providers, ATADATA enables partners to benefit from its powerful alliances to deliver value-added services as well as existing core cloud offerings.

"ATADATA's channel-friendly approach emphasizes relationship-building with valued partners. The key to our success is working together as a team—the more you succeed, the more we succeed," said Ian Masters, senior vice president of global channels at ATADATA. "The ATAconnect Partner Program helps our joint customers achieve more efficient performance in their cloud projects, delivering innovation and transformation while reducing costs and enhancing competitive advantage."

Providing the necessary skills and tools to drive business and marketing efforts, and ultimately position, sell and deliver ATADATA solutions across the globe, ATAconnect is based on a simple flat pricing structure. It offers agreed-upon discounts, volume pricing included with each level of discount, and increases for deal registration. In addition, the program offers a framework for extending contracts with additional, continued optimization options after the initial migration is completed.

ATAconnect also provides three levels of training: Sales (101), Pre-Sales Technical (201), and Delivery Engineering (301). Participants acquire increasingly powerful skills to master competitive brand architecture and positioning for a higher customer win rate, then graduate to a stronger understanding of product functionality to better scope opportunities. Finally, they will gain technical skills and knowledge required for any partner delivering billable service, including how to effectively use reporting for customer buy-in and planning, and ensure each project receives effective support and delivery.

ATADATA is recognized as the sole automation provider validated for discovery and migration by AWS, Microsoft Azure, Google Cloud Platform, Dell's Virtustream, CenturyLink Cloud, Oracle Cloud, VMware vCloud Network, Alibaba Cloud, and others. ATADATA is further distinguished through alliance-funded programs for migration with multiple public cloud partners, and offers the only automation platform for onboarding live SAP and HANA to public clouds as validated by AWS, Google Cloud Platform, and Virtustream.