Denny Cherry and Associates Consulting: Empowering Consumers to Optimize IT Consulting

Denny Cherry and Associates Consulting - Empowering Consumers to Optimize IT Consulting

Named a Microsoft Managed Partner in 2016, Denny Cherry and Associates Consulting has a lot to offer when it comes to IT Consulting. Founded in 2012 by Denny Cherry, the company assists its customers with SQL Server Database Solutions, Cloud Migration, Big Data Solutions, Health Checks, and Support. Even when keeping up with the demand for its services, Denny Cherry Associates Consulting doesn’t compromise on the quality and maintains the caliber of expertise that defines its brand and reputation in the global IT market. Today, from Fortune 50 Corporations to small businesses alike trust Denny Cherry and Associates Consulting for quintessential world-class services.“We look for consultants that are not only Microsoft Data Platform MVP’s, but consultants who are capable of innovating in the field, and possess a strong understanding of the Microsoft platform and options to save our clients’ money wherever possible,” says Denny Cherry, Founder, Denny Cherry and Associates Consulting.

As a renowned provider of IT consulting, the company takes pride in its ability to innovate how clients can use their Microsoft products effectively, most notably Azure and SQL. Also, the company has taken definitive steps to ensure its engagement improves not only their processing speed and data security, but also saves them money by reducing their overall cloud and licensing spend. “More than one customer has told us the cost of the intervention was more than offset by licensing savings and performance enhancements,” adds Denny Cherry.

For instance, one client whose entire business was jeopardized by decades old, out of support software and legacy hardware, approached Denny Cherry and Associates Consulting. They were experiencing critical failures, and the inevitable collapse would put their seventy-five old year company out of business and one hundred and forty employees out of work.

The challenge was compounded by the fact that they didn’t have the financial resources to fix both hardware and software. Meanwhile, modernizing one and without the other imperiled the viability of either. Understanding the situation of uncertainty, Denny Cherry and Associates Consulting sprang into action.

Fortunately, the client had an Azure environment for their development team. Realizing this, Denny Cherry and Associates Consulting moved their entire infrastructure to a completely cloud-based solution combining Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). This dramatically reduced the client’s capital expense needed to buy new hardware. Meanwhile they could rent all infrastructure and software to ensure they were always supported. Also, by placing the entire environment in Azure, they triggered significant licensing savings from Microsoft, which allowed them to cover the cost of the transition. The solution was so innovative the team at Denny Cherry and Associates Consulting was awarded for Data Center Innovations at the Golden Bridge Awards.

Customer-Centric Approach to Consulting

“Our relationship with Microsoft enables us to be on the cutting edge of their latest technology trends,” affirms Denny Cherry. Last year, for instance, Denny Cherry and Associates Consulting had a client whose customers wanted to create their own reports in Azure, as well as customize and share those reports without the delays and expense of opening a service ticket. Thanks to DCAC Business Intelligence expert Kerry Tyler, the company introduced them to Azure Analysis Services [AAS], months before AAS had even been publicly announced. Utilizing AAS allowed them to lower the cost of implementing and maintaining their entire system without having to run SQL Server Analysis Services within a Virtual Machine.

Though the company’s core competency lies in its expertise, what really differentiates Denny Cherry and Associates Consulting from other competitors is its unique value proposition, which includes a customized solution that optimizes savings, expertise that ensures minimal downtime, and most notably, teachable consulting. “We always take a long-term view with our customers, and that means never putting them in jeopardy of spending money they do not need to spend, and optimizing our time onsite as much as possible with teachable consulting,” explains Denny Cheery.

Unlike the other companies that regard their knowledge as a resource they exclusively own, Denny Cherry and Associates Consulting offers transparency in the process for its clients. “We believe our clients have purchased the right to a service, as such; they’re entitled to know exactly what we are doing,” adds Denny Cherry. While the relationship with Microsoft allows the company to advance knowledge and product influence, it also garners a deeper level support for its customers through the relationship with product engineering teams. Moreover, Denny Cherry and Associates Consulting has been working with the product group on the SQL Server on Linux offerings from its early days—obtaining an advantage to help move Oracle customers onto a new Linux database platform.

Going forward, the company’s primary goal is to expand the consulting company while retaining the top-notch level of expertise it offers: the most deft and knowledgeable experts in the field.

Quotes: Denny Cherry and Associates Consulting takes pride in its ability to innovate how clients can use their Microsoft products effectively, most notably Azure and SQL.

We believe our clients have purchased the right to a service, as such; they’re entitled to know exactly what we are doing.