Amazon’s Big Leap into the Unified Communications Market

Amazon has released Chime, a new enterprise app into the market to further strengthen its cloud business. Chime is a unified communications as a service (UCaaS) offering hosted in Amazon Web Service’s cloud. Amazon aims to create its own unique position in the crowded UC market with Chime. Competing with Microsoft and Google for market dominance, Amazon is emphasizing on the development of innovation-led enterprise applications.

The traditional UC market based on on-premises platform is being slowly overtaken by cloud. Now, early-adopters have a great opportunity to create flexible deployments models. Unified Communication leaders such as Cisco have also started offering cloud and application-based platforms to help organizations meet the requirements of UC systems.