VeepWorks: Creating Intelligent Businesses in the Age of Connectivity

With the ability to seamlessly gather, store, and process vast amount of information, an IoT ecosystem offers the potential to bridge the gap between the physical and digital world. IoT is not only improving delivery efficiency in the industrial and manufacturing sector, but creating new value through smart cities, machines, and factories, connected cars, worksites, and operations. Adoption of IoT has become one of the key levers that drive digital transformation. An Internet of Things (IoT) study by Gartner says 6.4 billion connected "Things" will be in use in 2016. Retail, banking, and utilities companies have seen the maximum investments in IoT technologies. One company that has led the charge to bring The Internet Of Things into the mainstream is VeepWorks. At the heart of VeepWorks is the REPEAT services platform capable of ingesting and translating data from any source. It is communication bus designed to be completely hardware agnostic so that no matter where the latest trends are, VeepWorks can continue to deliver the situational awareness and contextualized data to its consumers.

Aaron D. Madolora, Founder & CEO, VeepWorks explains, “Having accurate data is important but precision of having that data WHEN you need it is even more imperative. For example, knowing someone HAD a heart attack is vastly different than knowing someone is HAVING a heart attack.” Complexity, Precision, and Privacy are probably the 3 most talked about topics in IoT. The company’s DREAM platform solves all 3 by leveraging data abstraction, edge computing, and halo-centric social networks. The REPEAT services layer can aggregate and contextualize raw data from multiple sources without increasing storage footprint. “We see data a lot like currency. The more copies you create, the more its inherent value degrades,” says Aaron. Data abstraction is essential in simplifying and unifying IoT’s complex landscape. Having it in place, allows VeepWorks to better utilize edge computing devices and proximity sensors to deliver useful information when and where the customer needs.

VeepWorks started as an “after-work” club where like-minded techies, hackers, and makers would meet to create and play around with the latest and greatest technologies. Plying their trade in Fortune 500 and Fortune 100 companies, the founders were united in a mission to break free from red-tape and bureaucracy to become as agile and adaptive when it came to implementing new technologies. Aaron narrates the interesting story behind the inception of VeepWorks, “A lot of us were senior executives and vice presidents also known as “Veeps,” in our respective companies. VeepWorks for all intents and purposes was the community sandbox where innovators came to play. We found that once you removed egos from the equation, we could accomplish so much more through collaboration. In the process, we actually re-defined the meaning of a Veep as a servant leader and an innovator who places the needs of others before his or her own. In the beginning, we had a lot of fun, but not a lot of focus. Then in 2012, the birth of my first son, juxtaposed with the events at Sandy Hook gave us clarity and purpose. The result of this self-reflection was our company’s mission statement: Endeavor to be EPIC in all things. Where EPIC is an acronym for our guiding principles to:

Empower Communities, Promote Education, Improve Health and Connect People and Possibilities

VeepWorks prioritizes the “when” and the “where” over the “who” enabling users to provide valuable intelligence anonymously. For instance, if a user wishes to share their health and status within their trusted social network of close friends and family, they can also do this without compromising their privacy. The DREAM mobile application is actually just one piece of the broader scope and implementation of a DREAM city. “We believe a Smart City is only as smart as its citizens. Our technology empowers individuals with personalized situational awareness so that they may act quickly and decisively to mitigate adverse outcomes. From combating human trafficking to improving the lives of our elderly, DREAM is extremely dynamic and effective simply because it is human centric in both its design and implementation,” Aaron adds. VeepWorks is currently working very closely with many cities, counties, schools, and businesses across the nation to integrate their existing technologies within DREAM, already the company has gained a distinct advantage in the market. For example, if a school fire alarm is triggered, officials will know immediately the location of the fire alarm and have secure access to the live video feed right from their phone. Using its on-site IoT appliance, or Iota, the company wants to dynamically change the lighting and lock and unlock doors in the various parts of the building to help people navigate to safety.

Central to the company’s success is a keen understanding of how to place a greater emphasis on partnerships, synergies, and innovation more so than the revenues. “More specifically, as humans, what we value most are the relationships with the people, places, and things in our lives. The peace of mind in knowing our loved ones are safe is everyone’s DREAM,” says Aaron. The state of IoT today is not unlike where desktop computers were in the late 80s and early 90s. The impetus for adoption for computers came in the form of software, namely the Windows OS and the Office Productivity Suite. VeepWorks software-focus and human-centric situational awareness paradigm sets the company apart from the competition. Aaron concludes, “If you think of the Internet of Things as something akin to the vastness of the universe, with each star, moon, and galaxy equally unique and complex, yet somehow held together by some invisible force. VeepWorks’ REPEAT API services platform is the gravitational force that will drive IoT adoption to critical mass.”