Cisco Set to Radically Disrupt the IoT Industry
Cisco’s investments in IoT applications has seen a major push after the company’s new acquisition Jasper reportedly made profits in the current financial year. Jasper, a company dominant in the IoT market was taken over by Cisco in the year 2016. The $1.4 billion purchase of Internet of Things (IoT) startup Jasper was a bid to strengthen Cisco’s IoT network across the emerging markets. Cisco has created a niche for itself in the IoT business, against a backdrop of technology and global consolidation. After making steady progress, Jasper recorded a business growth of 90 %, setting the stage for Cisco’s to launch new IoT technologies.
Rowan Trollope, senior vice president and general manager of Cisco’s IoT and Applications Business, said that Cisco Jasper’s business is already making inroads into the IoT market with its unique blend of product design and technology skills. It has helped the company generate 95 percent of the business from recurring revenues alone.
Cisco is in the process of taking the Jasper IoT platform well beyond the cellular network to other connectivity options like or low-power wide area (LoRa). Sensing the rise of more and more connected things, modern customers today aspire to use IoT platforms with other networks but still have the same interface.
“We have a product in the market that we are field testing,” Trollope said. “It represents an extension of Jasper but covers all types of networking.”
IoT companies will have to deal with new challenges in the IoT industry. With a large-scale transformation in the industry, the current networking structure might not be able to keep up with the traffic. “The current network, built for phones and PCs, doesn’t work for customers,” Trollope added. “We are asking how we evolve the network so we can handle incredible scale.”
Trollope also predicted the return of distributed networking and the rise of edge computing in IoT. “We are looking to redefine the edge of the network. Today, you just connect to the access point”.
The future of analytics will influence IoT companies in a major way, helping them to better define their IoT strategies. To this end, Cisco plans to partner with more companies and expand its customer base. Through these tie-ups, Cisco plans to improve application and infrastructure performance of its clients. Jasper today manages a much bigger clientele, which increased from 3,500 enterprise customers to 9,000 customers.