Google Develops AI Technologies to Remove Offensive Content from YouTube
Google really looks indestructible in the current business era the way IBM and Microsoft used to look back in their heydays. But the company is up against an entirely different kind of challenge as a wave of advertisers has joined ranks to suspend their ads from youtube because of objectionable content. Much has been talked about the flaws in Google’s automated advertising systems, which has failed to restrict the surge of unwelcomed videos doing the rounds on YouTube.
General Motors, Walmart, Pepsico, Johnson & Johnson, and AT&T have already announced that they’ve halted YouTube advertising over brand-safety issues. Big advertisers have complained that ads promoting their brands are appearing alongside videos posted by extremists. This could create more controversies for the tech giant in the future.
Walmart explained why it had to take a strong stance by pulling ads from YouTube, "The content with which we are being associated is appalling and completely against our company values," the company said. "We have asked Google to rectify this situation immediately. Until resolved, we have initiated the process to remove all ads from Google's non-search platforms."
Despite the setback, Google is confident that it will be able to find a way out of this problem. Google has taken a series of steps for better identifying hate contents on YouTube. The company looks to take the help of AI technologies while trying to combat ads inappropriately placed against such offensive content.
Pepsico said in a statement that it was "deeply concerned and terribly disappointed that some of our brand ads have appeared alongside videos that promote hate and are offensive."
A Google spokesman said the company had begun "an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear."
“We’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear,” the tech giant said in a statement Wednesday. “We’re also raising the bar for our ads policies to further safeguard our advertisers’ brands.”