CBIG Consulting: Redefining Enterprise Solutions with Big Data

How to use data effectively is still a question that challenges organizations on a day-to-day basis. There is no way an organization can simply grab innovative opportunities brought upon by new technologies without sophisticated data management techniques. If an organization wants to make the best out of its IT investment, it has to learn adapting to the latest big data and analytics solutions. Today, the market for big data and analytics technologies has become bigger and more competitive than before. The emergence of big data has also played a key part in helping companies to keep pace with the digital world, and not only to create a competitive advantage. Companies stand a chance to completely transform their processes and scale effectively with the help of modern big data tools and platforms. Almost every business now aims to create value and improve decision making by deriving meaningful insights from organizational data. Hence, it is essential to have a team with deep knowledge and experience to handle the complexities of big data solutions.

Understanding the need to produce business strategies and tactical decisions from massive data volumes, CBIG Consulting, a Business Intelligence and Big Data Analytics solutions provider began its journey to effect a positive change on businesses through big data. CBIG began operations in 2002 as a vendor neutral consulting group, focusing almost exclusively on services that promoted expertise in business intelligence and data warehousing services. As technologies evolved, CBIG developed innovative BI advancements to leverage the power of Big Data analytics and Cloud technology. Fast forward to today, the company professionals continue to support clients and one another in leveraging the knowledge gained in over 500 projects that have helped enterprises increase their value and competitive edge.

Turning Data into Meaningful Insights

While the abilities to understand that each organization is at a different stage of Big Data evolution helped CBIG to come up with tailor-made solutions; It was the company’s techniques to enhance and support the organization’s business strategy that proved critical. CBIG’s team of consultants, analysts, and data architects recognize what business environment suits best for an enterprise and how to maximize its efficiency with quality data analysis. Helping them to develop analytics capacity and capabilities, the company builds roadmap to success using the power of Business Intelligence and Big Data Analytics. CBIG Consulting can get businesses to maximize the potential of their big data technologies and bring out the right technologies to deliver faster results. From Marketing Analytics and Data Monetization to Master Data Management and Managed Services, CBIG has become a valuable partner, enabling and empowering data-driven enterprises.

John Onder, Principal, CBIG Consulting says, “It’s a big leap from theoretically understanding the benefits of Big Data services to actually incorporating system-wide Big Data programs and fully realizing organizational and operational functionality.” CBIG developed its proprietary Big Data Maturity Model to help businesses clearly understand 1) where they really stand in relation to Big Data programs vs. their competition; and 2) how to evolve through next-step options that improve ROI and better impact the future of their business. This 5-stage spectrum provides businesses a blueprint within the first four stages—Discovery, Startup, Tactical Adoption, and Strategic Integration—to graduate to the final stage, Visionary Optimization.

Transforming Big Data Analytics

First, CBIG Lean™ analytics services have enjoyed tremendous success. This simplified methodology provides a more efficient approach to data management and analysis that is easier to deploy and maintain. It gives stakeholders faster access and overall control of their data. Combining this Lean technology with the power of its Cloud expertise, the company is able to deliver transformative results, enabling clients to achieve a secure, fully-managed solution that offers its users access to data, dashboards, and advanced analytics at scale and speed. Unleashing the processing power and performance of Data Warehouse Appliance (DWA) technology, CBIG Lean™ analytics solution makes it easier for companies to increase control over their data. By applying real-time computing, CBIG Lean™ analytics services enable faster and accurate business decisions. CBIG Lean™ analytics services brings to clients the combined benefits of decreased project costs, reduced maintenance and increased functionality.

Second, the CBIG team has made great strides with CBIG Monetization™, a truly inventive service approach developed to help organizations realize additional revenue streams from the extensive data they already have. “In practice, we guide clients through marketing opportunity analyses, proof-of-value exercises, and potential execution scenarios to evaluate, test, and build the foundation for high-return data monetization programs,” comments Todd Nash, Principal, CBIG Consulting. Once implemented, clients use their data assets for other products or services that they can then sell—at a profit—to other companies who would benefit from the intelligence this data offers.

CBIG Monetization™ is a robust methodology that provides clients with new innovative approaches to help them realize additional revenue streams from the extensive data they already have. Clients can use their data assets to build a foundation for other products or services that they can then sell—at a profit—to other companies who would benefit from the intelligence this data offers.

“CBIG adheres to our singular focus on BI and Big Data. Second, the extent of our global operation—14 U.S., European, and Asia-Pac offices—provides a local proximity to most, if not all, of our clients,” says Todd. In addition, the company also provides strategy through design through implementation and ongoing managed services, unlike many consultants who have subject matter expertise in only one or two areas. Todd continues, “Our job, in the most practical terms, is to first provide the strategic blueprint that can help our clients achieve long-term solutions, and then construct and sustain a full, life-cycle solution.” This proprietary, best-practice approach helps customers to discover, develop, and then realize business goals.

Forbes magazine awarded CBIG as one of “America’s Best Management Consulting Firms 2016,” April, 2016. Globally, CBIG has been introducing strategic programs in Marketing Intelligence and Predictive Analytics to help firms achieve higher revenues and profit, increase market share, reduce costs, and expand products and services. Within the Asia-Pac region—Singapore, Auckland, Hong Kong, Sydney, Melbourne, the company is currently finalizing plans to expand to new territories and add offices that can best serve growing client demand for its CBIG Lean™ methodology and Cloud expertise. Both the innovative methodologies have continued to be so beneficial for customers in the region. John ends the discussion by sharing the vision of CBIG Consulting, “Our mantra, for all of us, is to continually innovate, and push the envelope in finding creative solutions that resolve the provocative challenges our clients like to throw at us. This translates to adding industry-specific solutions to our portfolio, and hiring the best and brightest talent in the industry.”

Quote: CBIG Lean™ analytics services brings to clients the combined benefits of decreased project costs, reduced maintenance and increased functionality.

Quote: As technologies evolved, CBIG developed innovative BI advancements to leverage the power of Big Data analytics and Cloud technology